Especially when the kid was under the age of, say, 10. As for every other American kid growing up in the ’80s and ’90s, McDonald’s was The Special Treat. I come not to praise McDonald’s, but not, exactly, to bury it either. Recommended: What ISIS Really Wants Related Story Chipotle enjoyed a 16.8 percent increase in sales at stores open more than a year in 2014, and shares of Shake Shack-a self-styled “anti-McDonald’s” -doubled on the day of its January IPO, despite the fact that Danny Meyer's burger business only operates at 63 locations. With the rise of “fast casual” chains like Chipotle and Shake Shack, fast food is on the rocks, at least among the middle classes who can afford a $10 lunch instead of a $5 one. And m ore revealing than the Big Mac’s hypothetical retirement after almost 50 years on the iconic fast food chain’s menu was people's willingness-our eagerness, even-to believe that its demise might be possible. McDonald’s had announced that it had been testing menu cuts after finding that sales in November were down 4.6 percent compared to the previous year. As with the best fake news, it was grounded in truth. But social media ate up the news of its axing, published by the satirical site Daily Buzz Live at the end of last year. If you like to lunch on two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, you’d better act fast: McDonald’s has announced plans to phase out the Big Mac.
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